Tagged as data, leased as real estate

The digital landscape has quickly become a contested and highly lucrative space on which tech corporations jostle for our personal data. Trumpeting convenience and community incessant pop-ups encourage us to hand over our location data with the press of a button.

But what do our digital footfalls look like? How accurate are they? What do we give up by handing over our location information so willingly?

This interactive digital map 'Tagged as data, leased as real estate' combines the location history and image data captured by Google from my personal mobile telephone over a four day period from 7-11 June 2017. Those data points are plotted onto the Google Maps interface. A series of critical excepts have been added to the data points with the aim of interrogating what we give up when we use everyday technology.


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